Monday, 25 August 2014

US Box Office Top 10: 25th August 2014

It's a bad week to be Robert Rodriguez, as the writer-director continues his series of movies performing poorly at the box office. Sin City: A Dame to Kill For is the latest in this run debuting at number eight this week, pulling in just $6.5 million despite showings in nearly 3,000 theatres. This will almost definitely kill any hope for a third Sin City movie, and may make studio executives reluctant to hire Rodriguez in the future after previous films Machete Kills and Spy Kids 4 also underperformed. What could have caused this failure? Unlike last week's bomb, The Expendables 3, Sin City can't use piracy as an excuse.

Perhaps it's something to do with the nine year break between movies - maybe people have moved on from Sin City. If not, maybe it's the poor word of mouth. While the first Sin City movie was treated to generally positive reviews, the second instalment has had a much more mixed reaction. Finally, it may be that the R-rating has struck another victim. With comic-book movies being so universally loved these days, it may be that there's no place for adult ones anymore - see Dredd for further proof of that.

On the whole it was a small week at the box office, with people choosing to watch Guardians of the Galaxy again rather than take a chance on a new movie. Because of this, Guardians was able to jump back to the top of the charts after two weeks of letting TMNT hog the limelight. In the process, it has become the most successful film of the year so far in the USA, beating former title-holder Transformers: Age of Extinction.

The highest new entry this week was Chloe Grace Moretz' If I Stay. The young actress needed this film to be a success after her previous movies Carrie, and Kick-Ass 2 failed to find an audience. Fortunately this debut is solid, if not outstanding. The movie entered the charts at number three, making $16 million over the weekend. With a small budget of just $11 million this should be enough for the movie to turn a profit by the end of its run. However, Warner Bros. may be disappointed that they don't have a hit the size of John Green's The Fault in Our Stars on their hands.

The final new entry this week was When the Game Stands Tall which - like Draft Day and Million Dollar Arm before it - proved that people just aren't interested in sports movies this Summer. It made only $9 million over the weekend, settling for the number five spot.

Of last week's new releases it was Let's Be Cops that showed the most staying power, with a small drop of just 38.2% on last week. The film is now up to $45 million in the USA alone, meaning its affordable $17 million budget should be more than made up by now.
The story is not so bright for last week's losers The Giver and The Expendables 3 which fall to number six and number seven respectively, and look unlikely to turn much of a profit for their studios.

Here's the top ten in full:

1. (2) Guardians of the Galaxy - $17.6 million
2. (1) Teenage Mutant Ninja Turtles - $16.8 million
3. (-) If I Stay - $16.3 million
4. (3) Let's Be Cops - $11 million
5. (-) When the Game Stands Tall - $9 million
6. (5) The Giver - $6.7 million
7. (4) The Expendables 3 - $6.6 million
8. (-) Sin City: A Dame to Kill For - $6.4 million
9. (7) The Hundred-Foot Journey - $5.5 million
10. (6) Into the Storm - $3.8 million


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