Tuesday, 8 July 2014

US Box Office: 7th July 2014

In a relatively small week in terms of new releases, Transformers: Age of Extinction has been able to hold the number one spot for the second week running - the first movie since Captain America: The Winter Soldier to do so. The movie had a 63% drop, slightly above average for a Summer blockbuster, but still managed to rake in another $37 million. This brings its US total to $175 million which is a fair amount lower than previous Transformers films had at this point in their theatrical runs, however will still leave the movie with a healthy domestic haul of around $245 million.
The less-impressive performance of Transformers seems in-keeping with the theory that this year's Summer movie season will be the lowest-grossing for around a decade.


None of the three new releases of the week were able to challenge Michael Bay's explosion-fest, however it was Melissa McCarthy and her comedy, Tammy, that came the closest. Tammy opened at number two with $21.5 million made over the holiday weekend. With a low budget of just $20 million, this is another solid performance for McCarthy who was catapulted to stardom after her role in Kristen Wiig's Bridesmaids. However with the reviews for Tammy (as well as other recent McCarthy flicks Identity Thief and The Hangover: Part III) being poor at best you cannot help but wonder if people will come back for her next starring vehicle.

The next highest entry this week was another low-budget and poorly received movie, Eric Bana's Deliver Us From Evil which debuted at number four with just under $10 million made. The film is directed by Scott Derrickson, the man who will go on to direct the upcoming Doctor Strange film for Marvel Studios. The decision to choose Derrickson for the movie was a somewhat surprising move from Marvel, and the negative reception both critically and commercially to his latest movie will no doubt strike fear into the hearts of Doctor Strange fans.

The final new entry this week was yet another low-budget movie, Earth to Echo. The movie is a family adventure which has been criticised for having a plot too similar to that of Steven Spielberg's 1980s classic, E.T. The movie fails to make any waves with a low debut just over $8 million, however, with a small budget of about $13 million the film should be able to make a profit in spite of its underwhelming debut.

Here's the top ten in full:

1. (1) Transformers: Age of Extinction - $37 million
2. (-) Tammy - $21.5 million
3. (2) 22 Jump Street - $9.8 million
4. (-) Deliver Us From Evil - $9.7 million
5. (3) How to Train Your Dragon 2 - $8.9 million
6. (-) Earth to Echo - $8.3 million
7. (5) Maleficent - $6.1 million
8. (6) Jersey Boys - $5.1 million
9. (4) Think Like a Man Too - $4.8 million
10. (7) Edge of Tomorrow - $3.6 million

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